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Editor's Top Picks

Hand-picked software recommendations from our experts

Editor's Choice
Go High Level logo

Go High Level

All-in-one agency platform

4.7
(1,847 reviews)

Go High Level is an all-in-one agency platform combining CRM, sales funnels, email marketing, SMS, appointment scheduling, and white-label capabilities. It replaces 10+ separate tools and is designed specifically for marketing agencies.

CRM & Pipeline
Email & SMS Marketing
Funnel Builder
White-Label
From $97/mo (14-Day Free Trial)
Best Value
ClickFunnels logo

ClickFunnels

Sales funnel builder

4.5
(2,134 reviews)

ClickFunnels is a sales funnel builder platform that enables entrepreneurs to create high-converting landing pages, sales funnels, and complete marketing systems without technical expertise.

Drag-and-drop Builder
1,000+ Templates
A/B Testing
Email Marketing
From $147/mo
Top Pick
HubSpot logo

HubSpot

Free CRM & marketing platform

4.6
(3,200 reviews)

HubSpot is an integrated growth platform combining marketing, sales, and customer service tools. It serves over 150,000 businesses globally with a generous free CRM tier.

Free CRM Forever
Marketing Automation
Email Marketing
Landing Pages
Free & Paid
Premium
Kajabi logo

Kajabi

All-in-one course platform

4.5
(1,560 reviews)

Kajabi is an all-in-one platform for creating and selling online courses, memberships, and coaching programs. It handles course hosting, email marketing, landing pages, and payment processing with 0% transaction fees.

Course Builder
Membership Sites
Email Marketing
0% Transaction Fees
From $149/mo
Team Favorite
Monday.com logo

Monday.com

Visual project management

4.6
(2,500 reviews)

Monday.com is a visual project management platform that helps teams organize work, track progress, and collaborate efficiently. With highly customizable boards, powerful automations, and 200+ integrations, it adapts to any workflow.

Visual project boards
Timeline/Gantt views
Automations
Integrations (200+)
From $9/seat/mo
Australia's Choice
MYOB logo

MYOB

Australian accounting software

4.3
(1,800 reviews)

MYOB is Australia and New Zealand's leading accounting software, purpose-built for local businesses. It offers comprehensive invoicing, bank feeds, payroll, tax compliance, and inventory management tailored to ANZ regulations.

Invoicing
Bank feeds
Payroll (AU/NZ)
Tax compliance
From $25/mo AUD
Most Popular
QuickBooks logo

QuickBooks

Small business accounting

4.5
(4,200 reviews)

QuickBooks is the industry-leading accounting software for small businesses, trusted by over 7 million companies worldwide. It offers comprehensive invoicing, expense tracking, tax preparation, and financial reporting with seamless accountant collaboration.

Invoicing & payments
Expense tracking
Bank connections
Tax deductions
From $30/mo
Enterprise Leader
Salesforce logo

Salesforce

World's #1 CRM platform

4.4
(5,100 reviews)

Salesforce is the world's most powerful CRM platform, serving companies of all sizes from startups to Fortune 500. With advanced AI analytics, massive customization capabilities, and an ecosystem of 7,000+ apps, it's the enterprise choice for sales-driven organizations.

Lead & opportunity management
Sales forecasting
Einstein AI analytics
AppExchange marketplace
From $25/user/mo
Best for Teams
Asana logo

Asana

Work management for teams

4.5
(2,800 reviews)

Asana is a powerful work management platform that helps teams organize, track, and manage their work. With multiple project views, goals tracking, and portfolio management, it provides excellent cross-team visibility and collaboration.

Task management
Project timelines
Workload management
Goals tracking
Free
Video Leader
Zoom logo

Zoom

Enterprise video communications

4.6
(6,500 reviews)

Zoom is the leading video communications platform, trusted by millions for meetings, webinars, and virtual events. With best-in-class video quality, reliability, and ease of use, it's become the standard for remote collaboration.

HD video meetings
Screen sharing
Recording & transcripts
Breakout rooms
Free
Sales Favorite

Pipedrive

Sales CRM for small teams

4.5
(3,000 reviews)

Pipedrive is a sales-centric CRM designed specifically for small teams that need visual pipeline management and powerful deal tracking.

Visual Sales Pipeline
Activity Reminders
Email Integration
Reporting
From $14/user/mo
Best Automation

ActiveCampaign

Customer experience automation

4.6
(10,000 reviews)

ActiveCampaign combines email marketing, marketing automation, and CRM capabilities into one powerful platform for customer experience automation.

Visual Automation
Email Marketing
CRM
SMS Marketing
From $29/mo
Freelancer Choice

FreshBooks

Accounting software for self-employed

4.5
(4,000 reviews)

FreshBooks is cloud accounting software designed specifically for small business owners and freelancers who need simple financial management.

Invoicing
Expense Tracking
Time Tracking
Payments
From $15/mo
Top E-commerce

Shopify

Global commerce platform

4.7
(5,000 reviews)

Shopify is the leading e-commerce platform for small businesses wanting to sell products online, in-person, or both.

Online Store
POS
Inventory Management
Payments
From $29/mo
All-in-One Marketing

GetResponse

Email marketing and more

4.2
(1,500 reviews)

GetResponse provides email marketing, automation, landing pages, and webinar hosting in a single platform.

Email Marketing
Webinars
Landing Pages
Conversion Funnels
From $15.58/mo
Creator Favorite

ConvertKit

Marketing for creators

4.6
(2,000 reviews)

ConvertKit is built specifically for creators, bloggers, and course creators who want simple yet powerful email marketing.

Visual Automation
Landing Pages
Creator Commerce
Sponsorships
Free plan available
Best AI Writing

Jasper AI

AI content platform

4.7
(5,000 reviews)

Jasper AI uses artificial intelligence to help businesses create marketing content, blog posts, social media, and more.

AI Writing
Brand Voice
Chat
Browser Extension
From $39/mo
Best Value Suite

Zoho One

Operating system for business

4.4
(10,000 reviews)

Zoho One provides 45+ integrated business applications for one affordable price, covering CRM, finance, HR, and more.

CRM
Creator
Books
Projects
From $45/user/mo
Team Chat

Slack

Productivity platform

4.8
(20,000 reviews)

Slack is a productivity platform that connects your people, information, and tools.

Channels
Huddles
Canvas
Integrations
Free plan available
Designer Choice

VoiceFlow

Collaborative AI agent design

4.7
(1,000 reviews)

VoiceFlow is a professional-grade conversation design platform focused on creating sophisticated AI agents and voice assistants.

Visual Builder
LLM Integration
Prototyping
API Steps
Free plan available
Open Source

Botpress

Developer-friendly chatbot

4.5
(800 reviews)

Botpress is a powerful open-source conversational AI platform that provides both cloud and self-hosted options.

Visual Flow Editor
NLU
Integrations
Self-hosting
Free & Open Source
No-Code Chat

Landbot

Conversational experiences

4.6
(1,200 reviews)

Landbot specializes in making chatbot creation accessible to non-technical users with beautiful, conversational landing pages.

No-Code Builder
WhatsApp
Web Chat
Templates
From $45/mo
Social Chat

ManyChat

Instagram & Facebook Automation

4.6
(5,000 reviews)

ManyChat dominates the social media chatbot space, particularly for Facebook Messenger and Instagram automation.

Instagram DM
Messenger
WhatsApp
Visual Builder
From $15/mo
B2B Marketing

Drift

Conversational marketing

4.4
(3,000 reviews)

Drift pioneered conversational marketing and focuses on revenue acceleration through AI-powered conversations.

Conversational Marketing
Live Chat
ABM
Meeting Scheduling
Enterprise pricing
Customer Service

Intercom

The only AI customer service solution

4.5
(6,000 reviews)

Intercom combines AI chatbots with comprehensive customer service tools for complete customer communication.

Fin AI Agent
Help Desk
Proactive Support
Tours
From $39/seat/mo
Popular

Notion

All-in-one workspace

4.7
(8,500 reviews)

Notion is a versatile workspace combining notes, docs, wikis, project management, and databases in one platform. Perfect for teams who want flexibility.

Docs & Wikis
Databases
Project Management
Templates
Free / From $8/mo
Feature Rich

ClickUp

One app to replace them all

4.6
(6,200 reviews)

ClickUp is a productivity platform offering tasks, docs, goals, whiteboards, and dashboards. Known for its extensive feature set and competitive pricing.

Task Management
Docs
Whiteboards
Goals
Free / From $7/mo
Easy to Use

Trello

Visual project management

4.4
(12,000 reviews)

Trello is a visual collaboration tool using Kanban boards. Simple, intuitive, and perfect for teams who want straightforward project management.

Kanban Boards
Power-Ups
Automation (Butler)
Templates
Free / From $5/mo
Cloud Accounting

Xero

Beautiful accounting software

4.4
(5,800 reviews)

Xero is cloud-based accounting software designed for small businesses. Popular in Australia, NZ, and UK, with strong invoicing and bank reconciliation.

Invoicing
Bank Reconciliation
Expense Claims
Payroll
From $13/mo
Email Leader

Mailchimp

Email marketing made easy

4.3
(15,000 reviews)

Mailchimp is an all-in-one marketing platform known for email marketing. Now includes websites, social posting, and CRM features for small businesses.

Email Campaigns
Automation
Landing Pages
Social Posting
Free / From $13/mo
Website Builder

Wix

Create stunning websites

4.2
(9,500 reviews)

Wix is a cloud-based website builder with drag-and-drop editing, templates, and integrated hosting. Great for small businesses and creatives.

Drag-and-drop Editor
800+ Templates
E-commerce
SEO Tools
Free / From $16/mo
Scheduling

Calendly

Scheduling automation

4.7
(4,200 reviews)

Calendly eliminates scheduling back-and-forth. Share your availability, let others book meetings, and sync with your calendar automatically.

Calendar Sync
Meeting Polls
Team Scheduling
Reminders
Free / From $10/mo
Video Messaging

Loom

Record and share video

4.7
(3,800 reviews)

Loom enables async video messaging. Record your screen and camera, share instantly, and communicate effectively without scheduling meetings.

Screen Recording
Camera Recording
Instant Sharing
Viewer Insights
Free / From $12.50/mo
Design Tool

Canva

Design anything, easily

4.7
(18,000 reviews)

Canva is an online design platform for creating social media graphics, presentations, posters, and more. Perfect for non-designers.

Templates
Drag-and-drop Editor
Brand Kit
Stock Photos
Free / From $12.99/mo

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Featured Comparisons

Monday.com logo
VS
Asana logo

Monday.com vs Asana

Visual customization & automation vs clean interface & goals tracking

Visual project boards
Timeline/Gantt views
Task management
Automations
QuickBooks logo
VS
MYOB logo

QuickBooks vs MYOB

Global accounting standard vs Australian/NZ specialist

Invoicing
Bank feeds
Expense tracking
Tax compliance
Salesforce logo
VS
HubSpot logo

Salesforce vs HubSpot

Enterprise CRM powerhouse vs free SMB growth platform

CRM & Sales
Marketing automation
Pipeline management
Analytics
Notion logo
VS
ClickUp logo

Notion vs ClickUp

Flexible workspace & documentation vs feature-rich project management

Docs & wikis
Task management
Databases
Team collaboration
Mailchimp logo
VS
ActiveCampaign logo

Mailchimp vs ActiveCampaign

Beginner-friendly all-in-one vs advanced automation powerhouse

Email campaigns
Automation
CRM integration
Landing pages
ClickFunnels logo
VS
Kajabi logo

ClickFunnels vs Kajabi

Sales funnel builder vs all-in-one course platform

Sales funnels
Course hosting
Email marketing
Memberships